Loreal Elvive Shampoo Colour Protect

L’oréal paris, the worldwide no.1 in hair colour* has created l’oréal paris elvive colour-protect shampoo with colour seal elixir, which seals colour inside the fibre, protects against uv rays and deeply nourishes to prolong colour, radiance and shine. Intense colour, true tone, luminous hair: 80% of colourants retained even on fragile shades**. *ac nielsen volume and value sales jan-dec 2013. **consumer test on 204 women after application of the colour-protect shampoo and conditioner.