Is This The Most Iconic New Zealand Collab Ever?

Chocoholics rejoice! Two iconic New Zealand brands have joined forces to create the ultimate chocolate-flavoured peanut butter!

Breakfast just got better! Nelson-based peanut butter maker, Pic’s has teamed up with chocolate makers, Whittaker’s to bring Kiwis a new flavour of their beloved spread: Peanut & Chocolate Butter. 

Pic Picot, founder and owner of Pic’s Peanut Butter, says 2020 created an opportunity for the brand to try something new. 

“Peanuts and chocolate have always gone well together and the team has done a marvellous job of turning them into something I know lots of our customers will find irresistible,” shared Picot. 

Pic’s Product Creator, Carrie Anne Bennet described the new flavour as ‘a peanut slab in a jar’. 

Pic’s Peanut & Chocolate Butter is a combination of Pic’s signature crunchy peanuts and the generous mix of Whittaker’s Five Roll Refined Creamy Milk and Dark Ghana 72 per cent, with a pinch of salt. 

Chocolate fans can purchase Pic’s latest flavour innovation on their retailer website, or in your nearest New World and PAK’nSAVE supermarkets starting January 25, Monday. 

Have you tried Pic's Peanut & Chocolate Butter? Click the image below to leave a review!

What do you think of this collaboration? Will you be adding it to your next grocery run? Tell us in the comments below!

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